Creator & Affiliate Partnerships Lead

I’m helping Decolure find a top candidate to join their team full-time for the role of Creator & Affiliate Partnerships Lead . You'll unify creator programs, driving attributed revenue and ROI with AI-powered, data-driven strategies. Compensation: Hidden Location: Remote (for residents of the Philippines, Argentina, Pakistan, Colombia, and Mexico) Mission of Decolure: "We specialize in transforming a house into a home that the buyer is looking for, or a space that perfectly reflects your family’s style, needs and comfort (redesign)." What makes you a strong candidate: You are an expert in User-generated content (UGC), TikTok Shop management, Shopify, Direct-to-consumer marketing (DTC marketing), Affiliate marketing. You are proficient in Digital marketing, Data analysis. English - Conversational Responsibilities and more: ABOUT THE OPPORTUNITY We’re looking for a Head of Creators who can take ownership of a creator and affiliate program that today operates as two separate engines DTC/Shopify on one side, TikTok Shop affiliates on the other and turn them into one performance-accountable function. You’ll create a network of external creators and affiliates across both platforms, with full ownership of strategy, negotiation, attribution, and revenue impact. If you think in attributed GMV and creator ROI (not follower counts), if you’ve felt the drag of programs that hum without ever showing up in the P&L, and if you’re already running AI tools in your daily workflow keep reading. ABOUT US Decolure is a US-based e-commerce company generating $18M+ annually on Amazon, with expanding presence on TikTok Shop and DTC Shopify. We operate 5 private label brands with 20+ active products across the portfolio. What makes us different: we're building one of the most data-driven operations in the private label space. Our team uses advanced analytics, AI-powered operational agents, custom data pipelines, and structured decision frameworks to manage every aspect of the business , from keyword-level PPC decisions to inventory forecasting to competitive intelligence. This isn't a company where you'll be making gut calls. Every decision is backed by data, and every action plan has measurable outcomes. We're a 27-person distributed team across the world. We operate in a fast-paced, high-autonomy environment where ownership and accountability matter more than hours logged. THE ROLE As Head of Creators, you’ll own the performance of the creator and affiliate program across DTC/Shopify and TikTok Shop. You’ll partner closely with brand management, paid media, Tiktok shop and the Dtc-Shopify Team on creative briefs and amplification, and with the Team lead on portfolio rollout sequencing. This role directs creator and affiliate output. You do not personally produce content. KEY RESPONSIBILITIES Creator & Affiliate Program Ownership (DTC + TikTok Shop) Own end-to-end strategy for the creator and affiliate program across Shopify/DTC and TikTok Shop, with clear targets on attributed revenue, GMV, creator and affiliate ROI, content velocity, and paid amplification performance. Build the creator and affiliate portfolio deliberately by tier, niche, audience, content style, conversion path, and channel fit. Not by adding bodies. Personally manage high-value creator and affiliate relationships across both platforms top performers, mid-tier creators, macro creators, TikTok Shop affiliates, and high-potential long-term partners. Lead all negotiations: flat fee, performance-based, hybrid retainer, commission structures, TikTok Shop affiliate terms, usage rights, whitelisting rights, exclusivity. Build the pipeline for new creator and affiliate discovery, outreach prioritization, qualification, onboarding, and performance review across both platforms. Provide strategic oversight on the TikTok Shop affiliate side, ensuring alignment with the unified program even where day-to-day execution is operated separately. Build the creator and affiliate brief library: angle, hook structure, product positioning, conversion path, success metric, deadline. Cross-Platform Attribution & ROI Build the unified attribution stack UTM links, discount codes, affiliate tracking, TikTok Shop affiliate attribution, Shopify reporting, paid amplification lift so true creator and affiliate ROI can be measured in one view. Standardize contracts, usage rights, whitelisting permissions, content ownership terms, renewal logic, and performance incentives across both programs. Build a monthly performance review covering creator and affiliate ROI, content performance, top hooks, best-performing formats, audience signals, platform-specific learnings, and recommended next actions. Identify which creator and affiliate profiles produce outsized returns on each platform and which should be cut, reactivated, renegotiated, or scaled. Whitelisting, Paid Amplification & Portfolio Rollout Build and manage the whitelisting program for proven creator and affiliate content across DTC and Ti