Marketing y Communications Manager

Search by Keyword Search by Location Show More Options Loading... School All Region All City All Select How Often (in Days) To Receive An Alert Select how often (in days) to receive an alert: Apply now » Marketing y Communications Manager Job Posting Date: 8 Jun 2026 Location: Santiago, CL Job ID: 9617 School: Trewhelas School Company: Nord Anglia Education MARKETING, COMMUNICATIONS MANAGER REPORTING TO Director of Admissions and Marketing (DAM) Job Purpose As Marketing & Communications Manager, you are the best advocate for the Kipling and NAE brands, and will help us to drive awareness and reputation of our school – ensuring we are top of mind for prospective students and their families. You will engage all internal and external stakeholders, working closely with school and regional teams, to develop and deliver relevant and engaging content, using the right brand messages to bring to life the unique identity of the school. You’ll use data and insights to ensure that MAC tactics are helping to drive enrollment performance across the school. You will lead the planning and execution of all school events across the Family Experience Journey (FEJ) touchpoints, for parents, prospective parents and students. As a part of our MAC Team, you will lead the Marketing, Comms and Events functions to develop and deliver a strategic plan that supports our recruitment and retention targets. Job Responsabilities You’ll develop and implement a comprehensive Marketing Strategy for the school to support annual recruitment targets Work with the DAM and Admissions Managers to create and execute a measurable and costed annual marketing plan to achieve annual recruitment targets Review data weekly to ensure plans remain relevant, and pivot when needed Meet with DAM and review/coordinate events and marketing activities, tracking performance metrics Manage the marketing budget and the ROI of marketing activities carried out Own implementation of marketing activities that drive Lead generation and conversion through pipeline Manage the creation of engaging materials that bring to life the key benefits of an education at the school – video, brochures, flyers, merchandise Focus activity on driving inquiries, and converting through to enrollment Collaborate with Admissions team to ensure all touchpoints of the FEJ reflect premium brand Manage the PR and communication strategy for the school. Create and implement an annual communication plan to build brand awareness and loyalty Develop and build media relationships, so the school is top of mind and the first choice when journalists are looking for contributors Leverage paid advertising and advertorials to gain editorial coverage aligned to school brand messages With guidance from the School Principal, DAM, Regional and Central teams, respond appropriately to media enquiries Support the school team on crisis communications working with the Regional and Central teams as appropriate Strong communications strategy for current families, aligned across campuses, including newsletters Lead the school Website strategy Develop a strategic content calendar to build the school brand and meet any key communication goals, across all channels Take ownership for the management and ongoing improvement of the school website via the CMS Work with the regional and central teams to optimize SEO and implement recommendations for improvement Drive performance through data and insight Use local and global data insights to help drive school performance Be inspired by research. Use third party insights, competitive analysis and trends to identify opportunities Use data to make sure we are measuring campaigns against commercial objectives Manage the School Brand Identify and implement campus improvements and internal branding projects that bring our unique benefits and educational approach to life and enable strong storytelling for the Admissions team Ensure full implementation in internal and external facing materials both offline and online (school marketing collateral, website, advertising materials etc.) Coach internal stakeholders to implement the visual guidelines and leverage the existing templates as well as create new ones where needed Support the different school departments (academic sections, catering, charities, camps, etc.) to develop materials needed to deliver an outstanding experience for our parents & students Work with the Senior Leadership Team to ensure that décor/furnishings in the buildings (current and planned) and on-campus reflect our brand positioning and visual identity Provide appropriate leadership, coaching and best practice sharing to other members of the MAC and wider school team Provide supportive and focused leadership to enable Marketing Team members to reach their individual, team and school goals Act as a role-model to other members of the MAC Team and coach the best from them Support in the development of a culture where the school engages as one and works to ensure admiss