Influencer Marketing Manager

Company Description Highlight is an award-winning creative agency based in New York City, specializing in cultural storytelling that connects brands with their audiences in meaningful ways. With expertise across strategy, media planning, and full-service production, we deliver integrated campaigns for B2B, B2C, and internal communications clients. We move fast, think creatively, and hold ourselves to a high standard, and we're looking for people who do the same. Role Description We're hiring a Social Media & Influencer Marketing Manager to own and execute our clients' social presence and creator strategies end-to-end. This is a hands-on, multi-faceted role for someone who lives and breathes TikTok and Meta, understands how UGC drives performance, and knows how to manage influencer relationships like a pro. You'll work directly with our team and clients to develop content strategies, identify and activate creators, manage day-to-day social media accounts, and deliver campaigns that actually move the needle. If you've worked in an agency, thrive in a fast-paced environment, and can seamlessly switch between writing a caption and negotiating an influencer deal, we want to hear from you. Day-to-day responsibilities include: Managing and growing client social media accounts across TikTok, Instagram, and Facebook Developing and executing influencer marketing strategies from sourcing to reporting Identifying, vetting, and onboarding UGC creators and influencers Negotiating partnerships, contracts, and fees Briefing creators and ensuring content aligns with brand voice and campaign goals Tracking and reporting on campaign and account performance with actionable insights Staying ahead of platform trends, algorithm changes, and emerging formats Serving as a key point of contact for clients on social and influencer deliverables Qualifications: 3+ years of experience in social media management and influencer marketing, preferably at a creative or digital agency Deep platform fluency in TikTok and Meta (Instagram/Facebook) Bilingual - fluent in English and Spanish (required) Hands-on experience managing brand accounts - content calendars, community management, paid/organic strategy Proven track record sourcing and managing UGC creators and Influencer Campaigns Strong copywriting skills and an eye for on-brand content Comfortable with data, you know how to read performance metrics and translate them into strategy Skilled negotiator with experience managing contracts and creator relationships Highly organized, self-directed, and able to juggle multiple clients and deadlines Bachelor's degree in Marketing, Communications, or related field preferred What We Offer: Full-time, long-term role with a growing New York agency Competitive salary based on experience Fully remote with clear expectations and structured processes Room to grow into a senior or strategic role A collaborative, fast-moving team that respects your expertise Paid time off, after 6 months