Marketing Campaign (Offline & Integrated Marketing)

We are looking for a driven and hands-on Marketing Campaign to lead and execute impactful marketing initiatives, with a strong focus on campaign ownership and offline activations. This role is ideal for someone who combines strategic thinking with strong execution capabilities and thrives in a fast-paced environment. Key Responsibilities: Lead end-to-end marketing campaigns, from planning to execution and optimization Drive offline activations, events, and brand campaigns to enhance visibility and engagement Integrate online and offline marketing efforts to effectively drive traffic (e.g., social media, KOLs, influencers) Collaborate cross-functionally to ensure alignment and successful campaign delivery Monitor performance metrics and optimize campaigns based on data and insights Must-Have Requirements: 3+ years of experience in marketing campaigns Proven ownership of campaigns (beyond execution or support roles) Core Competencies (Critical): Strong ownership and execution ability Clear thinking and problem-solving skills Ability to independently drive projects forward Preferred Qualifications: Experience in offline activations, events, or brand campaigns (popup experience is a plus, not mandatory) Experience integrating online and offline marketing strategies Background in fashion, retail, or FMCG is a plus Direct popup experience is a plus